Privacy Policy

How We Got Started

We – referred to as “We,” “Us,” or “Our” – are committed to protecting your Personal Data and your privacy.

This Privacy Policy has been put together to explain how we collect, store, handle, and use the information you provide in connection with the EquLum App AI website (the “Website”).

We pledge to stick to these key principles:

Transparency in how we collect and use your Personal Data:

We make sure you're always in the loop, so you can make informed choices about how your data is used on the Website or when you interact with third-party platforms. We use a range of methods to give you accurate, timely information about how your data is handled.

If we need to share specific details with you, we'll make sure it's delivered at the right time and place.

We're also here to answer any questions or clear things up, within the bounds of current laws. You can reach us at: [email protected]

Processing Personal Data only for the purposes laid out in this policy:

We may process your information to make the Website work, connect you with third-party trading platforms (the “Services”), improve your user experience, develop the platform, protect our rights, handle administrative tasks, and meet legal requirements.

We also use your data to get a better sense of your needs and preferences.

Putting resources into protecting your rights:

We invest significant resources to make sure you can exercise your rights as a user. You can ask to access, correct, delete, or limit the use of your data at any time, or request to have it transferred. We'll follow up in line with applicable laws.

Protecting your Personal Data:

While we can't promise absolute security, we use modern security methods and measures to protect your information, and we're always working to improve them.

Our Complete Privacy Policy

1. Scope

This policy describes the types of data we collect, how we handle it, share it with third parties, and what security measures we use.

“Personal Data” means any information that can be linked to an identified or identifiable person. “Processing” refers to any operation like collection, storage, use, sharing, adjustment, or deletion.

Our Services are meant for a general audience and aren't aimed at anyone under 18. We don't knowingly collect information from minors. If we find out that such information has been recorded, we'll delete it right away.

2. When do we collect information?

We collect data when you use our Services, visit the Website, or interact with our channels. Some information you provide yourself, other data is collected automatically through analysis of your activity or via third-party partners.

3. No obligation to provide data – but there are consequences

You're not required to give us your information. But without certain data, we may not be able to offer you our full range of Services or give you complete access to the Website.

4. What types of information do we collect?

This can include activity logs, IP addresses, timestamps, language preferences, browser types, device info, and error logs. Some of this may not identify you directly and therefore isn't considered Personal Data.

Information you give us directly: name, phone number, email address when you contact us or use the platform.

5. Why we process data and the legal basis for it

EquLum App AI only processes information when we have a legal basis to do so – for example, to deliver Services, improve your experience, protect your data, or meet legal obligations.

• You've given your consent for us to process your Personal Data for specific purposes. This applies when you knowingly share information through the Website so we can pass it on to a third-party trading platform.
• Processing is necessary to support the legitimate interests pursued by EquLum App AI or a third party. For example, this could include improving our Services or handling legal claims.
• Processing is necessary to meet a legal obligation that EquLum App AI is subject to.

If you'd like more details on how processing your Personal Data supports the legitimate interests of EquLum App AI or a third party, feel free to contact us by email anytime.

Below is a breakdown of why we might process your information, along with the legal grounds for doing so:

6. Sharing Personal Data with third parties

EquLum App AI may share your information with third-party providers who help us with storage, hosting, IP data, user experience analysis, research, and other technical or diagnostic services.

If you ask us to, we can also pass on certain information to third-party trading platforms. In those cases, they'll handle your data according to their own privacy policies. We may share information with several trading platforms.

EquLum App AI may also share information with affiliated companies and business partners who help us improve the quality of our Services.

We may disclose information to public authorities if it's necessary to protect our or third parties' interests, rights, or assets, including in connection with legal proceedings.

Information may also be shared with potential buyers, investors, or lenders in connection with a merger, acquisition, reorganization, or bankruptcy.

7. Cookies and third-party services

We use certain third-party services, such as analytics and ad providers. They may use cookies or similar technologies, which are governed by their own policies.

A cookie is a small text file stored on your device when you visit the Website. It can collect information about usage patterns, preferences, and technical data, and is used to improve your experience, remember settings, and deliver more relevant content.

We may use both session cookies (which are deleted when you close your browser) and persistent cookies (which stay on your device until they expire or you delete them manually).

Types of cookies:

Blocking and deleting cookies

You can adjust your browser settings to block or delete cookies. Here are links to instructions for the most common browsers:

• Firefox
• Microsoft Edge
• Google Chrome
• Safari

Keep in mind that some features on the Website may stop working if you block cookies.

ONLINE TRACKING NOTICE

AT THIS TIME, THIS SERVICE DOES NOT RESPOND TO DO-NOT-TRACK SIGNALS.

8. How long we keep your Personal Data

EquLum App AI will keep your information as long as it's needed for the purposes outlined in this policy, or as required by law, regulation, or authorities.

If you've given consent, we may share your information with third-party trading platforms for up to 12 months, with the possibility of extending it after getting your consent again.

We regularly review stored information to make sure it's not kept longer than necessary.

9. Transferring Personal Data to a third country or international organization

Your Personal Data may be transferred to a third country (outside the EEA) or to international organizations. In such cases, EquLum App AI will put in place necessary safeguards to make sure your data is protected and that you keep your rights and effective legal remedies.

If you're a resident of the EEA (European Economic Area), these safeguards will apply if one of the following conditions is met:

• The transfer is to a third country or international organization that the European Commission has recognized as having adequate data protection, according to GDPR Article 45(3).
• The transfer is based on a legally binding agreement between public authorities or bodies, according to GDPR Article 46(2)(a).
• The transfer follows standard data protection clauses adopted by the European Commission, according to GDPR Article 46(2)(c). You can find these clauses on the European Commission's website.

If you'd like more information about the safeguards we use when transferring Personal Data, you can contact us at: [email protected]

10. Protecting your Personal Data

We use technical and organizational security measures to protect Personal Data from unauthorized access, changes, loss, or destruction. These measures are tailored to the risk involved in the processing.

We can't guarantee absolute security for data sent over the internet. EquLum App AI isn't liable for indirect or accidental damages that may result from data loss or unauthorized access beyond our reasonable control.

In some cases, we may be legally required to share information with public authorities. In those situations, our level of control over how your data is protected may be limited.

11. Links to third-party websites

The Website may contain links to external sites or apps run by third parties. EquLum App AI has no control over these and isn't responsible for how they handle Personal Data. We recommend that you always read their privacy policies before sharing any information.

12. Your rights regarding your Personal Data

You have the right to ask what information we process about you, ask us to correct any mistakes, ask us to delete data that's no longer needed, and limit or withdraw your consent for certain types of processing.

Right of access

You have the right to get confirmation on whether EquLum App AI is processing your Personal Data. If we are, you have the right to access that data along with information about: the purposes, types of data, who it's shared with (including in third countries), how long it's kept, your rights, how to file a complaint, and what safeguards are in place if data is transferred.

You can get a copy of the data being processed. If you ask for extra copies, we may charge a reasonable fee. If you make your request electronically, you'll usually get the data in a common electronic format.

The right of access shouldn't interfere with other people's rights and freedoms. If that happens, we may limit your access or refuse the request.

Right to rectification

You can ask EquLum App AI to correct any wrong or incomplete information about you. If needed, you can add a supporting statement.

Right to erasure (“right to be forgotten”)

You can ask for your data to be deleted when it's no longer needed for the purposes it was collected, when you withdraw your consent, or if the processing was unlawful. We'll follow up in line with current laws.

Right to erasure (“right to be forgotten”)

This right applies if: (a) the Personal Data is no longer needed for the purpose it was collected; (b) you withdraw your consent and there's no other legal basis for processing; (c) you object to processing based on our or a third party's legitimate interests, and there are no overriding legitimate grounds; (d) you object to processing for direct marketing; (e) the data has been processed unlawfully; or (f) the data has to be erased to meet a legal obligation under EU or Norwegian law.

This right doesn't apply if the processing is necessary (a) to meet a legal obligation, or (b) to establish, exercise, or defend legal claims.

Right to restrict processing

You can ask us to limit how we process your data if: (a) you're challenging its accuracy, while we verify it; (b) the processing is unlawful, but you'd rather we limit it than delete it; (c) we no longer need the data, but you need it for legal claims; (d) you've objected to the processing, while we're assessing our legitimate interests; (e) your data is being processed for direct marketing, including profiling.

If processing is restricted, the data can only be used with your consent, for legal claims, to protect others' rights, or for important public interest reasons.

Right to data portability

You have the right to receive the Personal Data you've given us in a structured, commonly used, machine-readable format. You can also ask for it to be transferred directly to another data controller if it's technically possible, and if the processing is based on consent or contract and carried out automatically.

Right to withdraw consent

You can withdraw your consent to processing at any time, without affecting the lawfulness of processing based on consent before it was withdrawn.

Right to object

You can object to the processing of your data when it's based on legitimate interests. This also applies to profiling. If you do, we'll stop processing unless we can show compelling legitimate grounds that override your interests and rights, or if it's needed for legal claims.

You can also object at any time to processing your data for direct marketing, including profiling related to that marketing.

Right to lodge a complaint with a supervisory authority

You can file a complaint with the Privacy Commissioner of Canada or another supervisory authority within the EEA if you believe our processing of your Personal Data violates GDPR or PIPEDA.

We'll respond to requests to exercise your rights within one month of receiving them. If needed, this deadline can be extended by up to two months, depending on how complex the request is and how many we've received. We'll let you know if there's a delay and explain why.

Information related to exercising your rights is provided free of charge, unless the request is clearly unfounded or excessive. In those cases, we may charge a reasonable fee or refuse the request.

EquLum App AI may ask for more information to confirm your identity if we have reasonable doubt.

13. Updates to this policy

We reserve the right to update this Privacy Policy. Changes will be posted on the Website, and we'll clearly let you know about any major updates. Unless otherwise stated, changes take effect when the updated policy is published.